About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.


To build a team of specialists; Business Brokers that assist entrepreneurial minded people to buy or sell their business, providing them with the lifestyle they've always dreamed of.


We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.


1. Integrity

I do what I say, my word is my honor. I always speak the truth. My integrity is a critical asset and I am committed to upholding it. I set high standards. I abide by these standards as I practice business fairly and behave ethically. I share my expectations with others and strive to maintain a workplace built on mutual values, trust, and goodwill.


2. Professionalism

I hold myself to the highest standard and continually work at raising my standard. I am Professional in the way I present myself, in the way that I work, and in the way I communicate with people.


3. Commitment

I am united by an unspoken pledge, bound by my convictions. I prize dedication and am moved to help others. I am committed to achieving my vision and by doing so, will help others achieve theirs.


4. Passion

I wholeheartedly believe in my company. Its goals and objectives are in line with my own; I enthusiastically embrace them, and relentlessly pursue them. More importantly, I truly believe in myself, my company and in what I wish to achieve in life, I am committed to making that happen.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.


To build a team of specialists; Business Brokers that assist entrepreneurial minded people to buy or sell their business, providing them with the lifestyle they've always dreamed of.


We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.


1. Integrity

I do what I say, my word is my honor. I always speak the truth. My integrity is a critical asset and I am committed to upholding it. I set high standards. I abide by these standards as I practice business fairly and behave ethically. I share my expectations with others and strive to maintain a workplace built on mutual values, trust, and goodwill.


2. Professionalism

I hold myself to the highest standard and continually work at raising my standard. I am Professional in the way I present myself, in the way that I work, and in the way I communicate with people.


3. Commitment

I am united by an unspoken pledge, bound by my convictions. I prize dedication and am moved to help others. I am committed to achieving my vision and by doing so, will help others achieve theirs.


4. Passion

I wholeheartedly believe in my company. Its goals and objectives are in line with my own; I enthusiastically embrace them, and relentlessly pursue them. More importantly, I truly believe in myself, my company and in what I wish to achieve in life, I am committed to making that happen.

5. Communication

How I communicate with others will determine my level of success. I understand that when I am communicating, it is my responsibility to ensure I am understood. I communicate immediately when I have questions and communicate directly with the person involved. Integrity and trust are key to open communication and are the basis of our culture.



6. Life Balance

I enjoy life and my work. I am cheerful, happy, and enjoy a balance between my work life, my leisure time, my spiritual life, and my family life.


7. Family

I value my time with my family and the impact that they have on my life. I spend time with each family member and work at always improving my relationship with them. I realize that while I can choose my friends, I can't choose my family. It is my responsibility to create relationships with each member that are positive to both my own life and theirs.


8. Team

I realize that I cannot achieve all that I want in life, on my own. I need my team and they need me. Together we help each other achieve our goals. I realize that Together Everyone Achieves More.


9. Open-minded

I am open to learning new things. I am open to other people's points of view and realize that they do not need to be the same as mine. I embrace change and realize that in order to be successful in life, I need to be adaptable.


10. Leadership

I am a leader. I inspire and lead my team, keeping them excited and focused on our goal. I help my team achieve their goals and in doing so, I am able to achieve mine. I constantly seek to become a better leader.


11. Accountability & Responsibility

I am accountable for my actions and the effect these actions have on others. I realize that what I have, who I have become, and who I will become is my responsibility. I seek out to improve myself and learn from my past; while I enjoy the present moment, striving to create a better future for myself and my company.


Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.

5. Communication

How I communicate with others will determine my level of success. I understand that when I am communicating, it is my responsibility to ensure I am understood. I communicate immediately when I have questions and communicate directly with the person involved. Integrity and trust are key to open communication and are the basis of our culture.


6. Life Balance

I enjoy life and my work. I am cheerful, happy, and enjoy a balance between my work life, my leisure time, my spiritual life, and my family life.


7. Family

I value my time with my family and the impact that they have on my life. I spend time with each family member and work at always improving my relationship with them. I realize that while I can choose my friends, I can't choose my family. It is my responsibility to create relationships with each member that are positive to both my own life and theirs.


8. Team

I realize that I cannot achieve all that I want in life, on my own. I need my team and they need me. Together we help each other achieve our goals. I realize that Together Everyone Achieves More.


9. Open-minded

I am open to learning new things. I am open to other people's points of view and realize that they do not need to be the same as mine. I embrace change and realize that in order to be successful in life, I need to be adaptable.


10. Leadership

I am a leader. I inspire and lead my team, keeping them excited and focused on our goal. I help my team achieve their goals and in doing so, I am able to achieve mine. I constantly seek to become a better leader.


11. Accountability & Responsibility

I am accountable for my actions and the effect these actions have on others. I realize that what I have, who I have become, and who I will become is my responsibility. I seek out to improve myself and learn from my past; while I enjoy the present moment, striving to create a better future for myself and my company.



Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

By duda September 7, 2023
If you're looking for ways to grow the value of your business, whether that is because you are thinking about selling or just because you are wanting to grow the company, these are 4 simple things you can do to accomplish that. Check out the article below or watch the video HERE. John Martinez here with First Choice Business Brokers, where we help business owners sell their businesses and help those who are interested in buying a business find one that's the right fit for them. Today I want to talk about one of the seven ways to make your business more valuable if you're considering selling, or maybe even in the process of selling. Clean books. Clean financials. You know, people want to know what they’re getting. People want to know above almost anything else when considering buying a business, how much will I make if I buy this thing? How much money will come through the door? And it's just so important for the buyer to feel comfortable and confident in those numbers. If the potential buyer of your business thinks that there's any gray area whatsoever, or it's questionable in any way as to how much money the business really brings in, it’s going to cause them to get cold feet. And in order to protect themselves they're going to probably want to buy the business at a deep discount—maybe even 50, 60, 70% of what the business is really worth: because they just don't know and because they don't know, they have to protect themselves. So if you want to increase and really maximize the value of your business, you need clean books. You need to start putting all of your expenses, all of your revenue, into something easy like QuickBooks. QuickBooks is the go to. Most of the small businesses I've worked with in the past use QuickBooks. It's simple, it's easy, there's no need to get too granular. But at the end of the day, those reports are worth their weight in gold. A potential buyer is going to really want to look at a profit and loss report. A bank funding a deal, especially if you’re talking about an SBA lender, is going to want to look at about three years of those reports. Now, the good news is: even if you haven't been keeping track, you can start right now. You can start filling in stuff from the past. I'm sure you've got tax returns at least, you’ve got topline revenue there. And then as long as you can find most of your expenses and plug those in, now you’ve got net profit. We can start to get closer to EBITDA or cash flow—what the business is actually making. And if we know what you spent, let's say on items you didn't need to spend money on—“discretionary items” in the business for example… Sometimes people will have their cars financed through the business, and is it 100% necessary? No. But is it legal and does it make sense? Yes. Some of these numbers can be subtracted. Here's one that could be subtracted out: health-insurance. If somebody buys your business they're not going to be paying your health insurance plans. They may be retired already on Medicare. They may have a health insurance policy of their own. They may have health insurance through a spouse’s employer. So you're going to want to back out any personal expenses like gas (unless that's being used for delivery vans). But if it's a personal vehicle, personal cell phone, health insurance expenses, life insurance expenses… There’s just any number of items that could be run through your business, legally and ethically, that if a new buyer was to purchase your business, they wouldn't have those same expenses. So just think of it this way: If someone else was running that business where they have those exact same expenses, are they 100% necessary to run that business? If the answer is no, you can take them out and subtract them, which is good, because it gives a clearer picture of your financial health exactly where you're at. Taking those discretionary pieces out of your finances is really going to clean up your books. I say this as somebody who has bought and sold numerous businesses personally, not through the brokerage for other people, but personally. I know the mindset when you're selling your business and you want to maximize the value. I know the mindset when you're purchasing a business and you want to make sure you've looked under every rock and taken everything into account because you're about to sign your life away. I know it's so important that any potential buyer is confident in your numbers. Maybe they're considering you and another business. So you’re really up against that other business for this buyer’s cash. If one has so-so iffy books and one has clean books, they will probably be willing to not only take your business, all else being the same, but pay more for it, and gladly do so over the other business. So if you want to increase the value of your business, you need clean books. If you want to increase the odds of selling your business quickly, you need clean books. Let’s say you don’t even want to sell your business, say you’re going to hold onto it for three or four or five more years, just to keep growing. If you have clean books, you know exactly what money is coming in from where, what money is going out: it makes it a lot easier for you to see your business in numbers. It makes it a lot easier for you to know what levers to pull to grow the business. You know exactly what's going out, what's coming in, and how all those numbers work together to paint the picture of your business. And when you can see that clearly, you can see where there's problems and you can see where there's opportunities and you can continue to grow your business. And you can do it from a point of confidence because you see the real business. Numbers don't lie. So my advice for you is this: make sure your books, your financials, are clean. QuickBooks is a great program to do that. You can get bookkeepers or accountants to help as well, even just to get you started or ongoing, but clean up those books. Keep them clean. If you're not tracking your finances right now, you absolutely need to start. Try to go back two or three years to really paint a clear picture if you can. If you’re interested in buying a business or selling your business in Northwest Arkansas (Rogers, Springdale, Fayetteville, or the surrounding areas), connect with us. We’re happy to answer any questions you have.
By duda July 20, 2023
Seller’s preparation makes smooth due diligence
By duda June 15, 2023
Understanding the seller’s true Net income A deeper understanding of which seller expenses can be added back to the bottom line realistically. The prospective buyer of an auto repair shop for sale in California noticed, while conducting Due Diligence noticed that an office assistant was listed on the payroll. But he'd visited the business as a customer and had never seen anyone working in the office. When inquiring about this, he learned that a "salary" of $1,500 per month was being paid to the seller's sister-in-law, and that she was listed as an office assistant, but didn't actually work at the company. That's an "add-back" and it should be included with net income the seller said.